Advisory
Armed with an extensive comprehension of the real estate market, Silt & Stone team members can confidently point you in the right direction. With our invaluable knowledge on current projects and underdeveloped communities, we can aid you in acquiring the land that will bring your vision to life. We will assist you on every step of the process starting with land acquisition to property/product design and price analysis.
LAND ACQUISITION
Work with our commercial and residential real estate advisory team to always be in the know. We hand pick locations that are ripe for development and are continuously championing relationships with public office holders to better understand the needs of communities allowing developers to better service markets. We take pride in providing a competitive edge, through research and awareness while helping shape public policies and developmental plans.
MARKET INTELLIGENCE
It’s important to understand the intricacies of the market so you can proceed with gusto. That’s why we’re here. In order to authoritatively advise our clients, we conduct a thorough investigation of the chosen environment with a focus on market trends, absorption, and pricing.
PRODUCT DESIGN
Firstwe research with our market intelligence team, then we curate a product thatwill appeal directly to our target audience. We do this by zeroing in on thelocational needs, planning out a healthy unit mix, providing a competitive spec-package, designing for utility, livability, aesthetic, and sales results.
PRICE ANALYSIS
Working alongside our market intelligence team and our frontline specialized realtors we conduct a thorough analysis of comparables, market forecasts and pro forma statements. We create a variable pricing strategy that allows a multifaceted approach to price positions following assigned absorption schedules. This allows us the ability to remain agile to overcome any pricing challenges, delivering maximum value, results and revenue throughout the duration of the sales cycle.
Project Marketing
Each project has its own living and breathing brand identity. We strive to curate a plan that is unique and caters specifically to your project. Our strategy will be tailored to fill your project’s monetary needs while still serving it’s story. Following a project’s launch, our team will continue to report on progress with detailed metrics to ensure the client’s needs are being not only met but exceeded.
BRANDING & POSITIONING
A project is only as memorable as its brand. We collaborate with our clients to fully encapsulate the spirit of the project and uncover the best way to convey it to the public to stimulate sales.
LAUNCH STRATEGY
After a careful analysis of the target consumer we will introduce your project to the market. We will pair the product launch with a strong media campaign in order to facilitate sales.
MARKETING EXECUTION
We at Silt and Stone take pride in providing top notch results for our clients. Our comprehensive understanding of market trends allows us to operate with an edge that we are more than thrilled to utilize for our clients.
Communication
We take pride in understanding the underlying motivations in the home-buying process. Our communication team offers expert planning and buying of media placements with a strategic approach to connecting people with homes. With an opportunity to reach today’s home-buyer through a variety of channels, we seek to create compelling discourse around the communities we create, reaching our target audience through their desired medium with impact and grace. Consistency killed the cat, we opt instead to take a variable and highly targeted approach, maximizing potential with advertising spend, optimizing campaigns regularly to include insights from live data, and always working to better understand and deliver on the needs of our clients and end-users.
MEDIA PLANNING & BUYING
Silt & Stone’s in-house media team consists of strategy, digital, and creative allowing our project marketing efforts to remain nimble, and effective. Without the constraints of working with multiple vendors, we are able to operate independently to deliver better value, results and reporting. With each campaign and media buying exercise, we gain momentum and insight allowing us to improve efficiency throughout the duration of your project.
EVENT PLANNING
We seek to connect humans first and foremost; with people, ideas, and homes. Your project is a living and breathing community. We narrate the journey, creating memorable moments designed to engage home-buyers, realtors, and local media. Utilizing our full arsenal to deliver a successful project.
Customer Care
Providing a peace of mind that home buyers and developers can count on. A 360 degree approach to the delivery phase of your development. Getting ahead of questions and continuously learning from feedback, we deliver a full suite of services and the intangibles during the fulfilment process. We recognize our role as a developer representative, and each aspect of the customer experience is meticulously managed, from completing contracts to providing updates on construction timelines, we create a comforting and informed environment.If you are looking for supplementary resources to help with the completion process and managing your project further into the future, we invite you to learn more about our property management division.
CONTRACT MANAGEMENT
Ensuring contracts are secure, accurate and properly executed we partner with SparkCRM to deliver innovative digital solutions to contract and customer management. Our aim is to simplify new home sales with smarter software. Improving reporting and insights during the selling, marketing and management process.
CUSTOMER COMMUNICATION
Communication with your homeowners is of the utmost importance, we stimulate two way communication, making feedback a strategic tool in delivering uncompromising results. We utilize multiple contact points to keep communication timely and clear about construction timelines, move-in dates and developer initiatives.
COMPLETION SERVICES
Crafting a smooth experience from land acquisition to key delivery. We aim to tirelessly over deliver on professionalism and thoughtfulness. An accurate and streamlined process ensuring a happy homeowner.
Sales
Silt & Stone’s agile sales teams are intelligence driven with actionable data strategies and robust training. Work with our specialized sales team to lucidly execute a sales or rental lease-up strategy utilizing in depth market and pricing analysis, communication messaging, differentiated product offering and dynamic marketing campaigns. We take pride in meeting client expectations and exceeding expectations delivering high yield sales using best in class sales techniques and product training to directly speak to your target market.
SALES STRATEGY
We bring forward our relationships and experience to produce sales strategies that are uniquely suited for every client and market. Maximizing results through detailed, yet flexible strategies that engage best in class data and project positioning.
SALES TRAINING
Our handpicked team of sales professionals are committed to representing your project with integrity and professionalism. All of our sales professionals undergo rigorous sales training, utilize our proprietary data analysis system continually improving our sales funnel.
SALES MANAGEMENT
Your project deserves our best team, and best resources. A handpicked team that is focused and understands the scope of duties required to successfully launch your project. Our teams are motivated throughout the duration of the sales cycle to maximize results, forster relationships, make strategy adjustments, and use best in class data.
Lease-Up
We use our knowledge and experience to carefully lease-up projects and quickly stabilize income for purpose-built rental assets keeping a focus on absorption schedules. Work with our various teams providing market intelligence, communication, and lease up management to successfully launch your project with clarity and confidence.
ANALYTICS & PRODUCT DEVELOPMENT
Confidently launch your lease up project with our advisory team promising an accurate and relevant interpretation of current market conditions to maximize results. We constantly analyze lease up trends and collaborate with interior designers and architects to deliver aesthetic and efficient units to mitigate risk and keep budgets in line.
MARKETING STRATEGY & EXECUTION
Silt & Stone’s communication team pairs relevant branding and project positioning with a strategic approach to traditional and digital marketing. We understand renter’s and developer’s needs, and work tirelessly to deliver a product that is a perfect market fit. We aim to quickly stabilize rental revenue by communicating a clear and concise message to our target audience that boosts lead to lease conversions.
LEASE-UP STRATEGY & MANAGEMENT
Our team of leasing representatives undergo extensive training and are backed by our exceptional market intelligence and communication. They are focused on proficiently and successfully processing prospects and closing transactions. From strategy board to achieved absorption we offer invariable experience and a methodical approach to managing the lease up process. Promising a smooth and professional process for both clients and tenants.
